Marrakech is well known as a shopper’s paradise! Haggling in the labyrinthine souks with their myriad of coloured slippers, hand-stitched leather bags and woven baskets is still an essential part of every Moroccan holiday.
However, these days there are plenty of other, more sophisticated boutique shops that blend traditional styles with modern Western couture, one reason no doubt why stars like Gwyneth Paltrow and Sarah Jessica Parker have been seen recently in the elegant stores of Marrakech, a number of which are listed below.
What to Wear in Marrakech
A long silky kaftan or loose top and harem-style trousers would be most appropriate for ladies relaxing in their riads or shopping in the medina where it’s best to ensure that one is suitably covered, this being a Muslim country. Leave heels at home and opt for sensible walking shoes or jewelled sandals for the evening.
A Bedouin tunic is an ideal purchase when in Marrakech. Go for full length, covered in bright pom-poms and embroidery, perfect for throwing over your bikini.
If you visit Marrakech during the hotter months do be sure to take a hat and a shawl to throw round your shoulders if venturing into the more traditional areas off the beaten track.
Suggested fashion boutiques in Marrakech
Boutique Bel Hadj (antique jewelry)
21-23 Souk Founouk Ouarazi, Bab Ftouh
Ait Oufkir Abdessalam (pouffes)
14 Souk des Teinturiers
Rachid Grari (embroidered straw bags)
20 Souk el Ghassoul
Chez Bel Haj (kaftans)
88 Sidi Abbelaziz, Rue Dar El Bacha
Haj Ahmed Oueld Lafram (babouche slippers)
49-51 Souk Smata
33 Rue Majorelle (handmade cosmetic bags)
Rue Yves Saint Laurent
Fenyadi (amira candles)
219 Zi. Sidi Ghanem (Industrial zone)